Imagine that you own a small business; a local diner, for instance. You sell a plate of bacon and eggs, toast and coffee for five bucks. Business is pretty good. Now imagine that your mayor and your city council have determined that breakfast must include hash-browns and orange juice as well. Obviously your cost is going to go up so you have new menu’s printed to reflect the new breakfast price of $5.75. Then this letter arrives from your city health department:
There will be zero tolerance for this type of misinformation regarding the increased cost of breakfast and unjustified price increases.* City businesses found raising prices will have vehicle access restricted when the City Works Department re-routes the streets.
In this case, the “diner” is health insurance companies, “hash-browns and orange juice” are the Obama-care rules eliminating co-pays for preventative care and allowing children to stay on their parent’s insurance until age 26. The “City Health Department” is Health and Human Services Secretary Kathleen Sebelius and the “re-routing of streets” refers to Sebelius’ threat to exclude companies that don’t fall in line from access to government Health Insurance Exchanges.
In other words, insurance companies who do not eat the cost of increased services will be run out of business. Your government has “zero tolerance” for dissent.
*Other than referencing “cost of breakfast” and using “price” instead of “rate”, this is word-for-word from the HHS letter.